Women in Britain and the US are buying more clothes than ever, according to research by clothing retailer Zara.
The survey by market research firm Euromonitor shows that the number of women buying clothes has doubled in just a year.
It found that more than half of women aged between 18 and 34 have bought clothes at some point in the last 12 months, compared to just 35% of men.
The increase in female shoppers is partly due to a growing preference for cheaper brands, as well as the growing popularity of brands such as the Gap and Tommy Hilfiger, according the firm.
More than half (54%) of women in the UK and the U.S. said they are more likely to shop online than in stores, while almost three-quarters of women (73%) said they use online services such as Amazon.com or Etsy.
The study also found that people are buying clothes online in a more positive way than they were in 2012, with 77% of women and 74% of males saying they shop online.
“It’s a big step forward for women in terms of buying clothes, with men not having as much control as they did before,” said Angela White, director of consumer insights at Euromonitors.
“This is the start of a positive trend for women and men buying together in the future.”
The research shows that a significant proportion of shoppers are buying through their own wallets, and it’s not just women.
More women are using mobile apps to buy their clothes, compared with men, and more women are buying online (63% vs. 51%), the firm said.
The study found that women are spending more on clothes online than men, but the difference is not as big as one might think.
In 2016, women spent $5,000 on clothes and accessories online, compared the $3,700 spent on a similar item in stores.
Women spend more on online shopping than men.
According to Euromoncers, online shopping has seen an increase in women spending more than men on shopping, as they’ve been able to access more of the brands they want without having to spend money on a full-price online shop.
The firm also found women spend more than boys on buying clothing online, with women spending $1,700 on clothing online and $1:1 on clothes at the stores.
But for men, it seems that online shopping is starting to hit the ground running.
In 2016 men spent $4,500 on clothing and accessories, compared $3.5 for women, while online shopping had a bigger increase in men’s spending (from $1.9 to $2.9).
Women are spending on clothes in the most expensive way: $1k on clothes.
The research also found a trend of women spending a higher percentage of their income on clothing.
In fact, women are now spending a whopping 70% more on clothing than men over the last year, according to Euromoncer.