When it comes to dressing for a baby’s first day, it’s crucial to make sure you have everything you need, says the founder of a new website that offers free clothes and shoes for breastfeeding mothers.
While women often have to make do with an assortment of baby essentials, the new website, Babysmart.in, claims that a simple, affordable and stylish way to change up your wardrobe is to buy baby clothes and baby gear that can be reused.
“What we’ve found so far is that women are going back to the basics and they’re finding that they can do with a few baby essentials,” said founder Suresh Kuchibhotla, 28, who recently moved to Delhi from Mumbai.
He said that he was looking for affordable clothing and baby shoes for a girl in her mid-20s who was about to be born.
“She had two small children, but we wanted something that was stylish and easy to wear.
I was looking at baby clothes, and then I thought of the baby boots, and the baby socks,” Kuchibu said.
For the first time, Babiesmart.IN offers items for both women and men.
“We also have baby dresses and baby skirts,” he said.
Kuchibhitla said the company was also working with manufacturers to create more affordable clothing.
The site’s founder, who has a Bachelor of Commerce degree, said that while there were still some things that were difficult to find, it was an important step towards changing how women were perceived by their peers.
“It’s a very different way of thinking, so people are more accepting and not so judgemental,” he added.
“Women need to accept that they need to look stylish, that they are not a bad mother and that they’re doing the best for their baby.”
The website is also offering a range of baby gear to mothers, from a baby hoodie to a baby cap.
While Kuchibi said that she was finding a lot of support from women, the site also received some criticism for promoting baby products that were deemed too expensive.
“I think it’s unfortunate that people are buying things that they shouldn’t, especially for women who are breastfeeding,” Kaur, a mother of four from Mumbai, told Al Jazeera.
The website, which is currently accepting donations, is trying to raise funds to launch a new service later this year.