A Walmart’s newest clothing campaign has sparked debate about “petite” clothing, with shoppers questioning if it is too small for their smaller frames.
In a video posted on the company’s Facebook page on Thursday, the company said the campaign “is all about taking a little bit of extra room and getting your body to feel better.”
“We’re really excited about this,” said Michelle Johnson, a senior merchandising manager at Walmart in an interview.
“The reason we’re putting this out is because we’re trying to be super careful and really mindful of our body, and that’s what this is all about.”
The campaign, which is the company s largest-ever, follows on from an announcement last month that it will donate $10 million in wages and benefits to workers at a local textile factory in a campaign called “Wear Now, Wear Better.”
The video shows workers walking the streets of Marietta, Georgia, in a pair of shorts and a T-shirt that has an image of a squirrel on the front.
The shorts are a nod to the animal’s iconic red and white stripes and have an “A” logo and “W” logo.
The shirt has the slogan “We’re better than this,” with a squirrel at the bottom and the words “Better than this” on the back.
The squirrel is a nod and a reference to the famous slogan from the “Wet Hot American Summer” TV show, which was first broadcast in 1955.
The video also features an illustration of the word “Won’t,” which is a play on the phrase “Not my problem.”
The company has long been known for its “small, petite” fashion and apparel.
In April, the retail giant launched a new line of clothing for women and children under the slogan, “No Sweat, No Problem.”
The campaign also includes a new T-shirts, hoodies, and shorts.
In September, the retailer announced that it would donate $20 million in pay and benefits over five years to employees at a Georgia textile factory, the largest in the U.S.
The company did not release a list of the employees that would receive the pay and benefit, which includes $10,000 in annual compensation, the Associated Press reported.
Johnson said Walmart has also been trying to make its clothes “safer for women, children and families” in recent years.
“We have a lot of women and families who are really struggling, and this is a great way to make sure that we’re reaching out to those families,” she said.
The clothing campaign also features a new video that will feature a squirrel in a T.V. commercial for “Big Daddy,” which was released in January.
The commercial features a baby squirrel and an old man wearing Walmart sweaters.
“Big Daddy” is a reference, Johnson said, to the character in the “Biggest Loser” television show, who was a “wet-behind-the-ears” kind of person.
Walmart has also launched a line of “Cards” cards for people in the family and friends of employees.
“If you have any questions about this campaign, we encourage you to reach out to us,” the company wrote on Facebook.
“As you’ll see in the videos, we’re taking a big leap and are taking care of our employees, too.
We’re giving them a big raise, as well.”
The new campaign is the second major effort the company has undertaken to combat the obesity epidemic.
In May, Walmart launched a campaign to raise awareness about the importance of exercise.
The company has also made a campaign for parents to help kids avoid obesity, and it has also donated $3 million to a charity dedicated to the fight against breast cancer.