More from The Wall St. Journal: • A new study from the University of California, Los Angeles, shows that the popularity of “trendy” clothes, from denim jackets to jeans with logos, are more popular than “cool” clothing, which includes more casual styles.
• A study by The Economist showed that the best-selling clothing brands in the U.S. in 2017 included J.
Crew, Levi Strauss and Louis Vuitton.
• Another study from Nike found that brands like H&M and Burberry were the most popular in 2018.
• Last year, The Wall st.
Journal’s Shari Botton analyzed sales data from hundreds of companies to discover which companies were most popular among women and men. Read more